https://had-not.site Hae Dn Sat, 17 May 2025 16:43:50 +0000 https://had-not.site en https://had-not.site/Loreal Mon, 06 Jun 2022 05:00:11 +0000 Hae Dn https://had-not.site/Loreal 2025L'Oréal Professionnel Paris&nbsp; BrandingCampaign Strategy Content Management Executed the local content strategy in alignment with DMI guideline, developing the brand positioning in Korea market across all touch points, including B2B2C advocacy, media and e-commerce. Through creative direction and leadership of Trendlab Seoul - a collaboration between L’Oréal Professionnel and K-pop hair artists to set hair color trends - it has successfully established as a North Asia content hub. <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/1f7c266ccaf57d027135af8e756a988cb3ae29991815d87d119dd25e4c3da37b/mockup-0.jpg" data-mid="233643362" border="0" src="https://freight.cargo.site/w/1000/i/1f7c266ccaf57d027135af8e756a988cb3ae29991815d87d119dd25e4c3da37b/mockup-0.jpg" /> <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/6b0fa56572598d909932bc0c05e8a65046b622303998fa878a846bc99c71934a/mockup-0-2.jpg" data-mid="233644364" border="0" src="https://freight.cargo.site/w/1000/i/6b0fa56572598d909932bc0c05e8a65046b622303998fa878a846bc99c71934a/mockup-0-2.jpg" /> Credits Creative Direction: Hae Dn Kim Photography: Jaeyoung ParkModels: Biju Park, Jiwon Lee, Mirae JungHair Artists: Ggotbi Kim, Naejoo Park, Dabin Jung Makeup: Mijin Ye, Ah Ryeom Jeon https://had-not.site/Aromatica Sat, 17 May 2025 16:43:50 +0000 Hae Dn https://had-not.site/Aromatica 2022Aromatica Visual IdentitySocial Media ContentBrand Film &amp; Motion In charge of managing visual content of the brand’s official Instagram account @aromatica.life - presenting a renewal direction for both the first and second half of 2022 based on the media data analysis and IMC strategy. Refined brand identity and directed photography and film production for major brand campaigns, new product launches and events. &nbsp; <img width="1580" height="1080" width_o="1580" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cfb8f71cb14c4b72aa281ec205aa98dec7dce9164a7ab0b349ac61dc022bc92e/AA.002.jpeg" data-mid="234506667" border="0" src="https://freight.cargo.site/w/1000/i/cfb8f71cb14c4b72aa281ec205aa98dec7dce9164a7ab0b349ac61dc022bc92e/AA.002.jpeg" /><img width="1580" height="1080" width_o="1580" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4f611f789a735b6b5453e44fc99419405a02eb994a8b6ad3b8f47a1d170d7eca/AA.001.jpeg" data-mid="234506664" border="0" src="https://freight.cargo.site/w/1000/i/4f611f789a735b6b5453e44fc99419405a02eb994a8b6ad3b8f47a1d170d7eca/AA.001.jpeg" /><img width="1580" height="1080" width_o="1580" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f13703ee9cb7aa607294c15ce8434abe27cdcc122b9fa16353f7e7815131f240/AA.003.jpeg" data-mid="234735690" border="0" src="https://freight.cargo.site/w/1000/i/f13703ee9cb7aa607294c15ce8434abe27cdcc122b9fa16353f7e7815131f240/AA.003.jpeg" /><img width="1580" height="1080" width_o="1580" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d89867843df5297cb9cef81f21fd91f47b7b61f58a2e13eaf25472f53c0380b6/AA.004.jpeg" data-mid="234506669" border="0" src="https://freight.cargo.site/w/1000/i/d89867843df5297cb9cef81f21fd91f47b7b61f58a2e13eaf25472f53c0380b6/AA.004.jpeg" /><img width="1580" height="1080" width_o="1580" height_o="1080" data-src="https://freight.cargo.site/t/original/i/56f32e77453158fa2629957be7a4a1c576374aa9008851ddadac6e6528129512/AA.007.jpeg" data-mid="234506671" border="0" src="https://freight.cargo.site/w/1000/i/56f32e77453158fa2629957be7a4a1c576374aa9008851ddadac6e6528129512/AA.007.jpeg" /><img width="1580" height="1080" width_o="1580" height_o="1080" data-src="https://freight.cargo.site/t/original/i/87fc25ee90f8aa5463247d22e45fd2140d0c23b5107d155b062ab5ef34e98862/AA.006.jpeg" data-mid="234506670" border="0" src="https://freight.cargo.site/w/1000/i/87fc25ee90f8aa5463247d22e45fd2140d0c23b5107d155b062ab5ef34e98862/AA.006.jpeg" /> Credits written on each campaign https://had-not.site/Tamburins Thu, 08 Jul 2021 13:03:02 +0000 Hae Dn https://had-not.site/Tamburins 2021Tamburins User ExperienceUser Interface Design Visual directing, planning, and creating online events and promotions of modern fashion goods across multiple devices - both mobile and desktop. The main &amp; detail pages renewal for the cosmetic brand Tamburins on TMall, a Chinese global market channel, in line with launching a new arrival Multi-Fragrance in a renewed Sinsa flagship store in Korea. Redesigning the overall concept of user interface elements including navigation bar and CTA buttons to elevate the user experience of browsing, understanding the products and services easily, and narrow down the process of purchasing. <img width="738" height="1399" width_o="738" height_o="1399" data-src="https://freight.cargo.site/t/original/i/ef0e96531c6e10572d641040981372492ceacfb7a28d179933e59647c5ed0760/S1.png" data-mid="113697294" border="0" data-scale="46" src="https://freight.cargo.site/w/738/i/ef0e96531c6e10572d641040981372492ceacfb7a28d179933e59647c5ed0760/S1.png" /> <img width="720" height="1080" width_o="720" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b4445fec98f552b3bf71a44701f12a9d1ae23d64d3ae8c3ce7a099357ae386fb/a.gif" data-mid="113719273" border="0" data-scale="68" src="https://freight.cargo.site/w/720/i/b4445fec98f552b3bf71a44701f12a9d1ae23d64d3ae8c3ce7a099357ae386fb/a.gif" /> <img src="https://files.cargocollective.com/c639821/t2.gif" style="width: 100%; height: auto;"> <img src="https://files.cargocollective.com/c639821/1080.gif" style="width: 100%; height: auto;"> https://had-not.site/Samsung-KX Tue, 13 Jul 2021 13:42:36 +0000 Hae Dn https://had-not.site/Samsung-KX 2020Samsung KX 3D Animation Sound DesignIn partnership with Samsung, students at Central Saint Martins are invited to create a short moving image sequence envisioning how our homes will be transformed in the future. A series of Coexistence is a short animation that visualises future homes as speculative spaces exploring and expanding the human connection with nature. During the lockdown in London, windows and digital screens became the only portals to reconnect human with humans and other beings. Starting from the square frame as a portal of the house to reach the ecological world, this virtual experience could alter the way we access to nature and how such interactions could be materialised within future living environments. <img width="1080" height="720" width_o="1080" height_o="720" data-src="https://freight.cargo.site/t/original/i/d1a8da3373df8d679f0fef402aee22f70ca83f23b8e0b2114abac74851fe9092/l.gif" data-mid="113748394" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/d1a8da3373df8d679f0fef402aee22f70ca83f23b8e0b2114abac74851fe9092/l.gif" /> https://had-not.site/Time-Travel Tue, 25 Feb 2020 11:58:23 +0000 Hae Dn https://had-not.site/Time-Travel 2019Time Travel Exhibition Planning Video Creation Time Travel is a video installation featured in Voyager 2 exhibition at LCCA Gallery, London in April 2019. It’s a story of a 3D human-like character travelling across 0 to 4-dimensional space. The character exploring abstract forms in the futuristic environment makes the audience to imagine and rethink about the unknown outer space.&nbsp; Voyager 2 is the extension of previous exhibition Voyager 1, held by Melanie Chappuis, Danae Valterio and Hae Dn Kim as a team, to show different traces of humanity and a general aspect of our lives through a various range of media from video installations to paintings, textiles and photographs. ︎︎︎ Watch full video Time Travel Music by Carlos Cernadas <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/30472bf20e89d272430a4fe5760d131a20da631ec580b91f55835847206c2d05/1.jpg" data-mid="61973753" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/30472bf20e89d272430a4fe5760d131a20da631ec580b91f55835847206c2d05/1.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/35c9e99f4c753b87687b36a5f847b89e45f4fb077661bc5f7d40dd0ff7bc99b6/3-2.png" data-mid="68072990" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/35c9e99f4c753b87687b36a5f847b89e45f4fb077661bc5f7d40dd0ff7bc99b6/3-2.png" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/1a9503ccdd07b41797f809ed0f1f8b547f1ba929549273ad207811153894bd4e/IMG_5871.JPG" data-mid="68074021" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/1a9503ccdd07b41797f809ed0f1f8b547f1ba929549273ad207811153894bd4e/IMG_5871.JPG" /> https://had-not.site/Jungle Tue, 24 Mar 2020 20:20:52 +0000 Hae Dn https://had-not.site/Jungle 2020Jungle VR 3D AnimationSound Design Exploring the virtual, natural world Jungle, it’s aimed to make the audience to rethink about the value of nature and how it has been changed along with us. The immersive, 360-degree experiential video strengthens the emotional connection with the audience and it allows them to connect to nature in their own interpretation.&nbsp; ︎︎︎ Watch full video Jungle ︎︎︎ Jungle immersive sound.mp3&nbsp; <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/a5f41198b177b7e80f2534a6bde30eb83bed8f6c67c8a1cfe4e0d4f9ba55f74c/V0001.jpg" data-mid="73926750" border="0" src="https://freight.cargo.site/w/1000/i/a5f41198b177b7e80f2534a6bde30eb83bed8f6c67c8a1cfe4e0d4f9ba55f74c/V0001.jpg" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/1c10c363018b7b65d4147390a9da1558950466cfe20dac8d519fb04bfaae331f/titleJ0062.jpg" data-mid="75564584" border="0" src="https://freight.cargo.site/w/1000/i/1c10c363018b7b65d4147390a9da1558950466cfe20dac8d519fb04bfaae331f/titleJ0062.jpg" /> <img width="2552" height="1432" width_o="2552" height_o="1432" data-src="https://freight.cargo.site/t/original/i/b04e5708d1ab9dabf4c700d43057dbb27a25d4e00c4f97668f07ae1093aca2ae/Screenshot-2020-06-25-at-03.58.13.png" data-mid="75569466" border="0" src="https://freight.cargo.site/w/1000/i/b04e5708d1ab9dabf4c700d43057dbb27a25d4e00c4f97668f07ae1093aca2ae/Screenshot-2020-06-25-at-03.58.13.png" /> <img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/6ef06993abde1b099949ada2afdd469dcb9b8c0419991dfaa9ddea477248c061/VR11_0350.jpg" data-mid="73926751" border="0" src="https://freight.cargo.site/w/1000/i/6ef06993abde1b099949ada2afdd469dcb9b8c0419991dfaa9ddea477248c061/VR11_0350.jpg" /> https://had-not.site/Missing-Blue Tue, 25 Feb 2020 11:58:25 +0000 Hae Dn https://had-not.site/Missing-Blue 2019Missing Blue Campaign Music Video Food takes a crucial role in our lives and it’s getting bigger and bigger. We have abundance food choices but too often we neglect or overlook how food waste causes serious environmental issues. Even though climate change and resource depletion are now widely recognised, efforts towards change remain weak and fragmented. Missing Blue is a campaign to help people to understand our sustainable food system and encourage them to grow plants –communicated through a music video. The video captures the documentation of people’s engagement in producing sound and visualises how plant growth responds to music. With this campaign, it enables the audience not only enjoying the music but also link music with plant cultivation and get involved in its goal: achieving a minimum of 1% increased productivity each year in order to halve emissions by 2050. Music supports plant growth and health, which is equal to our health. ︎︎︎ Watch full video&nbsp; Missing Blue <img width="3751" height="2781" width_o="3751" height_o="2781" data-src="https://freight.cargo.site/t/original/i/02056684b415b08aae5fea9d9f5e046db2f6e266981c2869134cc137b43f11bb/20200327_130350.jpg" data-mid="64827417" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/02056684b415b08aae5fea9d9f5e046db2f6e266981c2869134cc137b43f11bb/20200327_130350.jpg" /><img width="3024" height="3879" width_o="3024" height_o="3879" data-src="https://freight.cargo.site/t/original/i/c46db3e62fd78a87a43ab60fa00c10d7405adc65a0588af547898976a9659c74/20200327_131929.jpg" data-mid="64827418" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/c46db3e62fd78a87a43ab60fa00c10d7405adc65a0588af547898976a9659c74/20200327_131929.jpg" /> <img width="4032" height="2799" width_o="4032" height_o="2799" data-src="https://freight.cargo.site/t/original/i/ab352b2c646c36de0217675007e295ca5c1872392b71fcc7df0315c8b4b40a20/20200327_131336.jpg" data-mid="68090015" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/ab352b2c646c36de0217675007e295ca5c1872392b71fcc7df0315c8b4b40a20/20200327_131336.jpg" /> https://had-not.site/Voyager-1 Fri, 06 Mar 2020 22:42:18 +0000 Hae Dn https://had-not.site/Voyager-1 2018Voyager 1 Immersive Video Installation The exhibition Voyager 1 was held by Hae Dn Kim and Melanie Chappuis from the 17 to 21 September 2018 at LCCA Gallery in London, UK.Named after the NASA space probe Voyager 1,&nbsp;it is the furthest object sent to interstellar exploring the outer solar system. On-board the spacecraft, NASA has placed a golden record that contains sounds and images from Earth to communicate a story of our world to extraterrestrials and search for extraterrestrial intelligence. Inspired by the contents of the golden record, the exhibition presented visual and sound-based works that reflect various traces of humanity and a general aspect of our lives to the outside world. <img width="2848" height="4288" width_o="2848" height_o="4288" data-src="https://freight.cargo.site/t/original/i/25fd0196a0d4b0acdc44e33ae52664bbaf9aa1d6277a9cae5baaa9bbadab5ae7/HaeDnKIm2.jpg" data-mid="68094251" border="0" data-scale="68" src="https://freight.cargo.site/w/1000/i/25fd0196a0d4b0acdc44e33ae52664bbaf9aa1d6277a9cae5baaa9bbadab5ae7/HaeDnKIm2.jpg" /><img width="4288" height="2848" width_o="4288" height_o="2848" data-src="https://freight.cargo.site/t/original/i/9496f1cdc76e84a75b749db9a8bf90c177e3e2f8dd9451dea022972d0cfe9415/5.jpg" data-mid="62909148" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/9496f1cdc76e84a75b749db9a8bf90c177e3e2f8dd9451dea022972d0cfe9415/5.jpg" /> <img width="852" height="480" width_o="852" height_o="480" data-src="https://freight.cargo.site/t/original/i/6f531c0d9e4ccb63cbca509c450833dcaf63971490d51a41ea22488e32545861/5.gif" data-mid="62910148" border="0" src="https://freight.cargo.site/w/852/i/6f531c0d9e4ccb63cbca509c450833dcaf63971490d51a41ea22488e32545861/5.gif" /> <img width="570" height="400" width_o="570" height_o="400" data-src="https://freight.cargo.site/t/original/i/b74d4ef9ad99750c86c64f0d1c7eac69dbd15031283e7f730a3f2e642030d97b/v.gif" data-mid="68096805" border="0" data-scale="89" src="https://freight.cargo.site/w/570/i/b74d4ef9ad99750c86c64f0d1c7eac69dbd15031283e7f730a3f2e642030d97b/v.gif" /> https://had-not.site/INFO Tue, 25 Feb 2020 11:58:25 +0000 Hae Dn https://had-not.site/INFO ©HADNT ALL RIGHTS RESERVED ︎︎︎to the top