L'Oréal Professionnel Paris
(2025)
Creative Direction / Content Design: Hae Dn Kim
Photography: Jaeyoung Park
Models: Biju Park, Jiwon Lee, Mirae Jung
Hair Artists: Ggotbi Kim, Naejoo Park, Dabin Jung
Makeup: Mijin Ye, Ah Ryeom Jeon
Executed the local content strategy in alignment with DMI guideline, developing the brand positioning in Korea market across all touch points, including B2B2C advocacy, media, and e-commerce.
Through creative direction and leadership of Trendlab Seoul - a collaboration between L’Oréal Professionnel and K-pop hair artists to set K-color trends - it has successfully established as a North Asia content hub.
Aromatica (2022)
Creative Direction / Content Design: Hae Dn Kim
In charge of managing visual content of the brand’s official Instagram account @aromatica.life - presenting a renewal direction for both the first and second half of 2022 based on the media data analysis and IMC strategy.
Refined brand identity and directed photography and film production for major brand campaigns, new product launches and events.
Tamburins (2021)
Visual Direction / UX / UI Design: Hae Dn Kim
Visual directing, planning, and creating online events and promotions of modern fashion goods across multiple devices - both mobile and desktop.
The main & detail pages renewal for the cosmetic brand Tamburins on TMall, a Chinese global market channel, in line with launching a new arrival Multi-Fragrance in a renewed Sinsa flagship store in Korea. Redesigning the overall concept of user interface elements including navigation bar and CTA buttons to elevate the user experience of browsing, understanding the products and services easily, and narrow down the process of purchasing.
Samsung KX (2020)
3D Animation / Sound Design: Hae Dn Kim
In partnership with Samsung, students at Central Saint Martins are invited to create a short moving image sequence that responds to how our homes will be transformed in the future.
A series of ‘Coexistence’ is a short animation I made to visualise our future homes as a speculative space exploring and expanding the connection with nature. During the lockdown in London, looking through a window or a digital screen became the only means to reconnect human with humans and other beings.
Starting from the square frame as a portal of the house to reach the ecological world, this virtual experience could alter the way we access to nature at home and can be materialised in the future.
Time Travel (2019)
Art Direction / Video: Hae Dn Kim
Music: Carlos Cernadas
‘Time Travel’ is a video installation featured in ‘Voyager 2’ exhibition at LCCA Gallery, London in April 2019. It’s a story of a 3D human-like character travelling across 0 to 4-dimensional space. The character exploring abstract forms in the futuristic environment makes the audience to imagine and rethink about the unknown outer space.
‘Voyager 2’ is the extension of previous exhibition ‘Voyager 1’, held by Melanie Chappuis, Danae Valterio and Hae Dn Kim as a team, to show different traces of humanity and a general aspect of our lives through a various range of media from video installations to paintings, fabrics and photographs.
︎︎︎ Watch full video ‘Time Travel’
