2019
Missing Blue
Campaign
Music Video
Food takes a crucial role in our lives and it’s getting bigger and bigger. We have abundance food choices but too often we neglect or overlook how food waste causes serious environmental issues. Even though climate change and resource depletion are now widely recognised, efforts towards change remain weak and fragmented.
Missing Blue is a campaign to help people to understand our sustainable food system and encourage them to grow plants –communicated through a music video. The video captures the documentation of people’s engagement in producing sound and visualises how plant growth responds to music.
With this campaign, it enables the audience not only enjoying the music but also link music with plant cultivation and get involved in its goal: achieving a minimum of 1% increased productivity each year in order to halve emissions by 2050. Music supports plant growth and health, which is equal to our health.
︎︎︎ Watch full video Missing Blue
