2025
L'Oréal Professionnel Paris
Branding
Campaign Strategy
Content Management
Executed the local content strategy in alignment with DMI guideline, developing the brand positioning in Korea market across all touch points, including B2B2C advocacy, media and e-commerce.
Through creative direction and leadership of Trendlab Seoul - a collaboration between L’Oréal Professionnel and K-pop hair artists to set hair color trends - it has successfully established as a North Asia content hub.
