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PROJECT




L'Oréal Professionnel Paris (2025)


Creative Direction / Content Design: Hae Dn Kim
Photography: Jaeyoung Park
Models: Biju Park, Jiwon Lee, Mirae Jung
Hair Artists: Ggotbi Kim, Naejoo Park, Dabin Jung 
Makeup: Mijin Ye, Ah Ryeom Jeon


Executed the local content strategy in alignment with DMI guideline, developing the brand positioning in Korea market across all touch points, including B2B2C advocacy, media, and e-commerce.

Through creative direction and leadership of Trendlab Seoul - a collaboration between L’Oréal Professionnel and K-pop hair artists to set K-color trends - it has successfully established as a North Asia content hub.